WPTV

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WPTV - Well Play TV is a live e-sports broadcast channel that showcases a variety of games and competitions. The channel provides a detailed view of the e-sports world, with analysis that helps to understand the matches and plays. With direct commentary and performance data, WPTV offers its viewers relevant information about the games, teams, and players.

WPTV recognizes that each game has its own strategy and each player has their unique style. The channel is committed to displaying this diversity, paying attention to how strategies unfold in action and how quick decisions can lead to exciting victories.

The new visual identity of WPTV is inspired by the classical and everlasting concept of Greek statues, symbolizing the immortalization of players and legendary plays in esports. These figures, not carved in marble but eternalized in digital memory, represent greatness and exceptional skill, echoing the reverence for iconic moments akin to the graffiti in games like CS:GO that pay tribute to memorable plays. To visually represent these elements, images were generated using Adobe Firefly AI, capturing the essence and permanence of these symbolic statues in the digital landscape.

By anchoring this visual around statues, WPTV not only appeals to a sense of history and permanence but also celebrates the spectacle, tactics, and strategy of esports heroes, fostering a deep connection with the community. Drawing inspiration from the visual style of 'Loki', specifically the depiction of Kang's dynasty in the Marvel series, and Riot Games' approach to events like VCT 2022 Masters Copenhagen, the statue theme underscores the Legacy and significance of players in the digital realm.

The color palette chosen for WPTV is not only aesthetically striking but also carries deep symbolic significance, particularly suitable for the dynamic and vibrant world of esports.

The high contrast between black and gold not only ensures legibility from a practical standpoint but also imbues the channel's visual identity with a bold and energetic vibe, which is essential in capturing the essence of esports. This contrast effectively reflects the dynamic and fast-paced environment of gaming tournaments, resonating with the audience’s expectations for excitement and drama.

Moreover, the incorporation of these colors facilitates a visual synergy that reflects the digital and highly competitive nature of esports. The use of gold, often linked with trophies and medals, emphasizes the channel's focus on high stakes and championship glory. Black grounds the design, adding depth and focus, while white offers a clean slate that highlights the channel’s content.

The combination of Manrope and ShuttleBlock Narrow Bold fonts in the identity exemplifies the fusion of modernity with competitiveness essential to the spirit of esports.

Manrope provides readability and accessibility for informative texts, while ShuttleBlock Narrow Bold, used in titles, stands out for its strong and impactful presence. Together, these fonts resonate with the energetic dynamics and strategic precision of esports, strengthening WPTV's identity as a vibrant and youthful broadcasting platform.

The narrative of the WPTV project blends the old with the new, the classic with the contemporary, and the symbolic with the functional. The concept of the visual narrative was developed based on distinct but interconnected references that influence the world of entertainment and esports.

WPTV - REBRANDING 2024

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CREATIVE PROJECT PROFESSIONALS:
Creative Direction: Fred Tannure
Art Direction and Motion Design: Gabriel Gomes
Support Design: Gustavo Losilha

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THANKS FOR WATCHING 💘