Summer is the time of the year when there is a playful energy all around. People go on vacations, are more energetic and bring a certain vibrance to their demeanour and attire. Pantaloons wanted to tap in this very energy to launch its Summer '23 collection.
Therefore, we came up with a fun campaign that shows a bunch of friends on a vacation. While on vacation, we can see them use clever camera angles to shoot pictures and videos to document their trip.
The film for the campaign
Additional creative credits: Kshitija Tagde, Prachi Damani, Hemal Jhaveri, Sahil Mehta.
Directed by Shachi Malhotra.
