The Ask - Come festive season, Aditya Birla Capital wanted to partake in everyone's celebrations, be the enabler of prosperity through their range of financial products.

Created a campaign for them that was strongly rooted in festive insights, with a spin on how Aditya Birla is the new tradition to fulfil your dreams

Every festival we celebrate, we have a mnemonic, a tradition we follow to bring in, to attract goodness, prosperity, happiness and excellence in our life. We put up flower streamers during dusshera, light up diyas during Diwali, make sweets before an auspicious occasion etc! 

This festive season, lets add another tradition to get prosperity to your homes- Aditya Birla Capital 

#EkNayiShuruaat

4 product centric DVCs (20 sec) each build around a cultural/ festive mnemonic, a cherished dream and the solution Aditya Birla Capital has in store.