In 2023, I got the opportunity to work with the team at Lenskart to create graphics for their K-POP collection. The team at Lenskart came up with the exciting idea of creating a virtual K-POP group created entirely with AI as part of the promotional campaign for the product series. I was tasked with creating a series of graphics for the new line of Lenskart products and a series of images which depicted the virtual groups India tour as they flaunt their swanky new eyewear collection. The series was an interesting blend of photo manipulation, AI image generation and photo editing.
Product shots inspired by backgrounds in K-POP music videos.
The second phase of the campaign involved the aforementioned virtual K-POP group taking a tour across India. Each character was individually generated on Midjourney which was later edited and modified in Photoshop using Adobe's new in-built AI tools in Photoshop. For instance, the changes in the hairstyle and the headgear in the images below were achieved with the help of the Adobe AI tools. Adobe's neural filters were incredibly useful in tackling tasks such as matching colours and colour temperatures across images. The final step involved adding the products into the final image.
Experiments with product combinations.
Final India Tour images
The third and final phase of the campaign involved a series of celebrity collab posts which were to resemble a photoshoot with the K-POP group.
Top Left to Right: Sakshma Srivastav, Radhika Bangia, Vardan, Chahat Tewani, Syed Mohd Hamza
Bottom Left to Right: Vikrant Massey, Karan Johar, Kiara Advani, Piyush Mittal
