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LUXE Brand Identity (Rebranding)

LUXE.  2023

Luxe Nails Parlour is your ultimate escape for high-quality nail care in a serene and pristine environment. Their vision is to redefine self-care by offering meticulous manicure and pedicure services alongside soothing massages.

They are a space where cleanliness and tranquility are paramount, ensuring a holistic experience of relaxation and rejuvenation. Their commitment to exceptional quality
and attention to detail sets us apart, providing clients with not just beautiful nails but an overall sense of well-being.

Client — LUXE, Nairobi, Kenya
Year — 2023


BRAND IDENTITY // LUXE BRAND | 2023
COLOR PALLETES
The chosen color palette is a visual manifestation of the serene and luxurious atmosphere of Luxe Nails & Escape. Rooted in earth tones, these colors, which lean towards pastels, are selected to evoke a cool and relaxed ambiance, ensuring a tranquil experience for our clientele.

1. Earthy Tones: White and Black
The incorporation of white and black colors are used as one of the parent base color, where white is recommended for text used of dark background and black to be used for dark backgrounds.

2. Earthy Tones: Copper, Rodeo Dust the Milk Chocolate
The Copper and Rodeo Dust colors convey a sense of warmth, reliability, and connection at Luxe Nails and Escape, while the Milk Chocolate shade provides contrast and can be used in place of black.

3. Accent Colors: Silver Pink
The Silver Pink shade acts as a subtle accent, contributing to the overall balance and coherence of the palette.
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LUXE Brand Identity (Rebranding)
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LUXE Brand Identity (Rebranding)

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