RUINS aims to merge faith and fashion, providing individuals with stylish and meaningful clothing. The main message is from a verse in the bible, Isaiah 1:18 which speaks on God's willingness to forgive and restore his people, no matter how deep their sins may be, if they genuinely repent and turn to him.

I had the opportunity to curate a brand identity for RUINS in 2023. I aimed for a strong and bold brand identity throughout the year which led to successful events, clothing drops, collaborations, sales, and more.

Capabilities applied in this project: Brand Identity, Graphic Design, Digital Marketing, Advertising, Print, Digital, Strategy, Film & Creative Direction.