Michel Matta's profile

Stonefort - Visual Identity - Case Study

Stonefort Securities ®
Stonefort Securities, headquartered in Dubai, UAE, operates as an investment firm specializing in global financial services. They aim to establish a robust market presence within two years and become a renowned name in the investment sector by year five. Over the next decade, they aspire to secure a position among the top ten global providers, offering a diverse range of investment solutions worldwide.

Client: Stonefort Securities ®   —   Service: Logo / Visual Identity    —    Creative Direction: Michel Matta  —  Year: 2024



Logo Rationale:
This logo design blends various elements to capture the essence of the brand.
- Fort: The fort symbolizes stability and security, anchoring the brand in reliability.
- Arrow: The arrow embodies growth and progress, reflecting a commitment to advancement.
- Negative Space S: The emergence of the 'S' in the negative space subtly represents the brand name, adding a personalized touch to the design.
- Tulip Shape: The tulip shape, renowned for resilience and adaptability, mirrors the strength and flexibility of the services.
Together, these components reflect the brand's values of strength, growth, and sophistication.



Stonefort - Visual Identity - Case Study
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Stonefort - Visual Identity - Case Study

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