The client set the following tasks:
- Create an idea for an advertising campaign for Valentine's Day and March 8 (Women's Day).

- The image should be appropriate for two holidays, as well as in the time interval between them.
- The campaign should not be tied to discounts, sales, etc., but should motivate the target audience to make a purchase.

Solution: The idea was proposed to use the well-known phrase “I Love You” as the campaign slogan: these words are relevant at all times, and especially on Valentine’s Day and International Women’s Day - holidays on which people usually congratulate their loved ones and give them gifts . It was decided to use this inscription as the key visual image, in which, instead of the letters O, photographs of two rings are used: a wedding ring and an engagement ring. A macro image of a red rose bud was used as the background. Photography was carried out using special box for photographing jewelry, as well as macro photography technology with a high depth of field (DOF). The photographs of the rings underwent significant retouch and correction. An advertising poster design was created, as well as an advertising block for a glossy magazine and layouts for social networks.