Ice cream Packaging
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Product: Hawthorn and Wolfberry Ice cream
Product Name: Tian Xin - Sweetheart
Tian Xin/Sweetheart is the name given for our ice cream product. The title depicts how delightful and sweet the dessert is and it shows love.
Therefore to develop a packaging and surface graphics design for two ice cream products. The unique selling proposition of these ice cream products is blended from herbs and dairy milk. One has hawthorn flakes while the other has wolfberries.
Based on our research on Eu Yan Sang packaging, we come to realized that most of the designs from the past to the current one are more on the traditional side. Thus, we come up with a brand new concept/theme which gives a new refine, and modernize traditional for Eu Yan Sang’s Wolfberry and Hawthorn ice cream. This concept will enhance the image for the Herb flavored ice cream, to target the all generation and those who are keen to try on new products.
The design is base on an illustration of a scene to capture and interact with the consumers. Before consuming, consumers can have the feel of entering into a scenario which gives them a bright and positive mood by looking at the illustration. Beside, this added the value to the product and create a more impactful impression. In addition, the cute characters that we created can be also a form of trademark to interest the consumers.
