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Packaging - Mooncake Box

Mooncake Packaging
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Mooncake [月饼] is a traditional food product which is enjoyed many people during the Mid-Autumn Festival. This festival is for lunar worship and moon watching; mooncakes are regarded as an indispensable delicacy on this occasion. The concept of this design builds on a fresh and fun illustration concept. Using wood with engraved Chinese characters evokes an innovative feature, uniqueness and design effectiveness feel. Consumers can keep as a collection for self-interests after use. They may find it attractive because the printed floral can exhibit the gracious and dignified propriety.
 
Material
 
The box package is made of plywood with a lightly burn marks on the surfaces impacted by laser cutting. However, these marks serve as a great component in its overall appearance.
 
Inspirations
 
It is inspired by the paradigm floral design of the mooncakes that is associated with the older generation sayings. Floral is inspired from the Chinese saying ‘花满月园’ ,meaning full-bloomed flower and the full moon. Lastly, using wood in this package evokes a feeling of being strong and sturdy which represents one of Chinese idiom, 力大无穷.
 
Major claim of product
 
The fine engraved illustrations signify the quality of being unusual effective and simplicity. In addition, it also exhibits gracious and dignified propriety. For instance, engraved floral and traditional Chinese calligraphy are used to show natural styles of designing. This adds attention to the illustration to suggest a mixture of simplicity
and virtuosity.
 
Packaging - Interactive Part
 
The unique selling point of this packaging design is to allow users to have a sensorial feel on the engraving wood texture. Moreover, customers can choose to reuse it as a cosmetic or jewellery box.
 
Awards
Singapore Star Packaging Design
Asia Star Packaging Design
Worldstar Packaging Design
IF Design Finalist

 
Packaging - Mooncake Box
Published:

Packaging - Mooncake Box

Mooncake [月饼] is a traditional food product which is enjoyed many people during the Mid-Autumn Festival. This festival is for lunar worship and m Read More

Published: