A WPP Al Gore brief to design a climate change campaign. My campaign is called 'ONE CAN HELP' as I am focussing on how 'one' person/ group of people can make a big difference. 

 

I decided to release my campaign across a 4 week period as I feel this was a good way of seperating the different groups of 'one person/ family' ect. The posters ect. have been designed to be layered up throughout the campaign. This helped to show how a variety of groups can make a difference.

 

I am now working on changing this into a animation as I feel that these final pieces are not very eye catching and dont think they show how much change the small actions can take.