CERAMILAB® — 2024 BRANDING
The fundamental essence of our main logo was to capture a very organic vision, with a texture that represents a malleable and fun visual like the world of ceramics. Our typeface is tall, with unique terminations and characteristics that help us understand the concept behind the brand well, as the intention was for each letter to appear created with clay in a ceramic workshop. Since our name consists of a combination of the words "Ceramics" and "Lab," the letter A in "Lab" is different from the A in "Ceramics," to create that distinction between them but still make the letter understandable without being difficult to comprehend. This approach to the style of our typography will be key to the creation of future pieces within the graphic universe, and its composition helps make it a brand that can appeal to any type of audience, as it helps you tune in with the company and makes you feel confident since it is not rigid but rather fun, much more dynamic and handmade.
