Qiao Panda, an emerging craft beer brand established in 2023, is based on exquisite handcrafted brewing technology and is committed to launching small-batch, high-quality, rich-tasting Imperial Ale craft beer. The brand pursues the perfect combination of youthful vitality and artistry, hoping to create a unique independent craft beer brand that is loved by young consumers.
01
Before designing, find the unique
visual memory point belonging to the brand
When designing the brand visual for Qiao Panda, we focused on: As an unknown start-up brand, how does Qiao Panda make consumers remember it through a packaging. In the process of brand building Finding your own unique visual differentiation is the most important thing. So what is the unique memory point of Qiao Panda? Let’s start with the name, Qiao Panda's name has natural IP attributes. Therefore, we proposed to use "Panda" as the core IP of the brand to spread, visually extract the elements of the panda as a new prominent visual symbol, and express the brand name "Qiao Panda" visually, which is more intuitive.
02
Deconstruct, reorganize,
reshape Visual interpretation of brand name
We established the panda as the creative starting point and adopted an unconventional method in the conception of the main visual elements. We did not simply depict the standard form of the giant panda, but chose to structurally deconstruct and reconstruct its head. This process eschews any traditional stylized decorative outlines and instead returns the panda's head to its most basic form. Based on the brand’s English name, the structure of the panda head is reinterpreted. This design approach breaks away from conventional expressions, thereby creating a unique and easily identifiable visual language for the brand’s packaging. This process of deconstruction and reorganization allows the design to break out from the norm and form a unique and recognizable visual effect.
03
black and white color
Showing high-end in a minimalist manner
Single colors do not mean monotony, they have an original and timeless visual effect. The black and white color scheme exudes unique visual beauty, and detailed textures can be vividly presented. In this pure dialogue of colors, there is no distraction, only complete concentration and concentration. Underneath the large area of white space are pure color matching and extreme simplicity. In the contest between high-end and time, the encounter of black and white is undoubtedly the best interpretation of the aesthetic principle of minimalism. The golden embellishment is the adjuster of visual hierarchy and proportion. Every stroke is precise, highlighting the minimalist yet exquisite brand tone.
