Century old brand logo upgrade,CAIZHILIN Pharmacelitical

在2022年,采芝林找到了我曾经任职的公司(广州括号品牌)进行了品牌的形象战略升级,我担任了本次项目的主导与总主创设计师,众所周知,一个品牌标志的升级比始创品牌难度更高,它需包含了品牌的视觉积累继承与现代化审美的创新,以及根据企业内部的战略更新需求,对此我设计了至少不少于30版的方案,最终形象敲定并且落地!

鹿的形象对于采芝林是一个根生蒂固的视觉形象IP,早在消费者心理形成了很好的认知,最终!用现代化扁平的手法雕琢,并且保留了原形象的“符号”,最终在市场上赢得较好的反响!

In 2022, Caizhilin found the company I used to work for (Guangzhou Bracketed Brand) to upgrade its brand image strategy. I served as the lead and chief creative designer of this project. As we all know, upgrading a brand logo is more difficult than starting a brand. It needs to include the brand's visual accumulation inheritance and modern aesthetic innovation, as well as according to the internal strategic update needs of the enterprise. I designed at least 30 versions of the plan, and the final image was finalized and implemented!
The image of a deer is a firmly rooted visual image IP for picking sesame trees, which has formed a good understanding in consumer psychology, and ultimately! Using modern and flat techniques to carve and preserve the original image of the "symbol", it ultimately won a good response in the market!