Roche needed a miscrosite to encourage empoyees to share what the purpose statement meant to them via a virtual postcard. Roche employees would be able to customize and post their postcard, as well as view cards that others posted to the map. Out of 85,000+ employees around the world in over 150 countries this microsite achieved 5,000+ impressions and users who created a card.
"... The promise I wake up to keep, a promise to stay ahead of their changing needs. And to remin a responsible citizen of the world."
—Judy, Roche Kenya
—Judy, Roche Kenya