I made this project with my boss and Creative Director Ramón Epalza to celebrate
the international holiday of Christmas on Supertiendas Olímpica.
The purpose of this project was to create a Key Visual to use in the different Christmas promotions and offers that Supertiendas Olímpica would offer in the month of December and early January.
Also, to be used in communication pieces for social networks, digital guidelines,
advertisements, catalogs and billboards.
We start this project on October and finished it on the barely beginning of December 2023.
The Concept
We wanted to bring elegance and technology and project them on the visuals
of the animation and its variations pieces.
Variations
These are curtains to open and close posts and stories on social networks.
We wanted to bring elements of the main Key Visual with quick movements
to capture customers' attention.
Offers
These were some of the offers' look of Supertiendas Olímpica on Christmas, based on the main Key Visual. Also, a diary calendar for month of December was made to announce multiples discount on the stores and digital channels.
The Process
We faced a lot of problems and challenges when creating the idea and capturing everything we wanted to convey, but over time we were able to reach the goal.
Agencia: Sonovista
Director General Creativo: Camilo Rendón
Directores Creativos: Ramón Epalza / Fabio Fuentes
Artista 3D, Diseño y Animación: Manuel Contreras
