Flavortown University
Hold onto your tastebuds because you are officially in!
Welcome to the school of flavor where every seasoning is a lesson
and every dish a triumph!
This project was not sponsored by Guy Fieri. I do not own any part of the Flavortown Brand. This was a personal creative project.
As part a the design team, I was tasked with creating a cohesive packaging system for a diverse product line sold both in-store and online.
My project involved:
- Designing at least three different packages within the product line to demonstrate the new system, varying in shape and size.
- Creating a Point of Purchase display, either vending or non-vending, to showcase the products in-store.
- Developing an “unboxing experience” for a shippable box set or gift pack aimed at online shoppers.
Each package had to include all necessary labeling for individual resale, such as barcodes and product information. Emphasis was placed on creating a unified brand identity across the product line, avoiding repetitive graphics, and ensuring a dynamic and expressive range.
I was required to construct and ship the “unboxing” experience to a designated student for real-world feedback. It was shipped with the post office to its destination for our final day in class.
Heavy emphasis was placed on creating a story with our designs. The packing, unboxing, and display needed to have a strong unified experience.
