"No great mind has ever existed without a touch of madness."
Aristotle
Aristotle
The Asfourieh Association is a Non-Profit Organization specialized in raising awareness on mental health. In this very campaign, the call for action is to tell people generally, and stigmatizers specifically, not to underestimate the mentally-ill. It does that by mentionning four historic geniuses, who were allegedly suffering from mild to sever mental illnesses. Each genius is accompained by a certain alarming message, spoken in a way very specific to his field.
Campaign-ready for billboard, unipoles, press ads and posters.
Hope it tells you something!
Mhd.Fk