NAME
Name: Essence of Joburg
Joburg is the city of Gold and happiness, it’s Arms are forever open for any tribe, skin color or nationality. It gives hope to the hopelessness. It’s not gender specific; everyone is more than welcome to use
It gives an elegant scent
Essence of Joburg is not just fragrance It’s a lifestyle
SHAPE
The bottle of the fragrance is 6 sided shape like Hexagon. This shape became our motivation because it is very unique, which makes our fragrance uniquely designed to fit any Gender.
Just the word JOBURG speaks for itself that It is a place of GOLD, our main colours of the fragrance are GOLD and BLACK. What drove this colour preference is the neutrality of the colours because they do not have any gender specifics
For the box we used the ELEPHANT font because it gives off an elegant appearance which goes hand in hand with the design of our perfume.
For the bottle we use multiple fonts such as OLD STANDARD, DANCING SCRIPT and URBAN JUNGLE. The reason behind is because we wanted the perfume appearance to be eye-catching
TEXT PLACEMENT
We took inspiration from the COCO-CHANEL perfume bottle in view of the fact that we liked the setting of the whole design.
