Introduction
Local Product of Moldova is a multifaceted initiative aimed at supporting rural income diversification, promoting local produce, and enhancing the tourist potential of the Purcari zone in Southeast Moldova. The initiative encompasses a multi-functional pavilion serving as a local gourmand and wellness produce shop, a bistro and café, an open community space hosting various events, and a hub for tourist information and services. Local Product of Moldova is a collaborative effort involving local farmers, artisans, and entrepreneurs.
Objective
The primary objective of the logo design is to create a distinctive visual identity that captures the essence of the Purcari region and reflects the diverse offerings of Local Product of Moldova. The logo should evoke a sense of vibrancy, vitality, and connection to nature while conveying the multi-functional nature of the pavilion and its role as a hub for local gastronomy, wellness, and tourism.
Inspiration
The bee-eater, a colorful and iconic bird native to the Purcari region, serves as the primary inspiration for the logo design. Known for its vibrant plumage and elegant form, the bee-eater symbolizes the beauty and diversity of the local ecosystem.
Geometric Representation
To create a modern and dynamic logo, the bee-eater is stylized using geometric shapes, emphasizing its distinctive features such as its slender body and elongated central tail feathers.
Color Palette
The logo features a vibrant color palette inspired by the hues of the bee-eater, including shades of yellow, orange, and blue. These bold and eye-catching colors not only reflect the bird's plumage but also evoke a sense of warmth, vitality, and joy.
Typography
Modern sans-serif typography is chosen to complement the dynamic nature of the logo design. Clean and legible fonts convey a contemporary and approachable vibe, reflecting the innovative spirit of Local Product of Moldova.
Made in cooperation with Maria Puzyna.
