A mock branding project. Wheel is a new cycling program that not only helps you cycle, but inspires you daily, to stay motivated and keep working towards your fitness and health goals. Targeted towards a more youthful audience with a timeless feel.
For the branding and brand identity, it was important to create a logo with a custom type. The original typography was edited to create a more fluid and rounded vibe. Along with a more youthful color palate adding to the relaxed and minimal feel of the brand.
Part of the brief was to design what a potential UI would look like for this brand. Thus the design for the Wheel app, where the primary focus is to facilitate and inspire right from the palm of your hand. Modern, simple and most importantly, human.
Lastly, the creation of branded merchandise and promotional material that catches the eye and cements Wheel as a recognizable, memorable and unique brand.
As an important note, this branding project took approximately 4hrs to complete as this was a final exam challenge.
