JAPFA Best Meats is changing the way people buy meat. By making them ask the more important questions instead of the age-old question of 'Is the meat fresh?'
But changing such an ingrained behaviour wouldn't be easy, right? Especially in Pune.
So to make sure our message gets across, we needed to do this the Puneri way.
And we did.
JAPFA Best had tie-ups with multiple housing societies and took the lift branding approach but with a twist.
