Alea - Polygraphe x Out of the
Illustration project in collaboration with Polygraphe, in charge of the branding.
Alea is a project dedicated to the development of mixed fermentation beers that took root in Shefford, Quebec, Canada.
Out of the's mandate was to create a series of illustrations in cohesion with the brand identity and existing typography.
The brainstorm was oriented towards these themes; visual movement, chance, coincidence and random simplicity.
Photos were taken by Nathan Lang.
Logo, branding & illustrations by @out.ofthe (Claudie Lamarre, Montreal, Canada).
