Project Theme: Developers shape what’s possible for technology. Always have. Always will. 

Campaign Goal: 🎯 

The goal was to highlight the invaluable contributions of developers to the digital world, creating a sense of community and appreciation for their work, and positioning MongoDB as a developer-centric organization. 

The social media strategy for the "Love Your Developers" campaign was centered around three main objectives: 

1. Boost MongoDB’s Visibility and create brand awareness 

2. Engage the Developer Community 

3. Drive Traffic to MongoDB Developer Resources and Website 

My Contributions: 🛠️ Social Media and Content Creation 

Responsibilities: 

🧠 Ideation and creation of social media campaign themes and visual social assets 

📅 Scheduling and publishing content across LinkedIn, X, Instagram, Facebook 

💬 Engaging with the audience through comments and messages 

🔍 Tracking and analyzing campaign metrics to optimize performance. 

Campaign Execution: Platforms Used: 📱 LinkedIn, X, Instagram, Facebook 

Content Strategy: ✍️ Shared inspiring stories of iconic developers like James Gosling & Hedy Lamarr to create a narrative around the impact of developers. Used #LoveYourDevelopers to encourage community storytelling and User Generated Content. 

Posting Schedule: 

⏱️ Content was scheduled around key industry events and peak user activity times for maximum engagement. 

Key Performance Indicators: 

👀 Impressions: The campaign achieved a reach of over 1.2 million impressions across LinkedIn, X, Instagram, and Facebook. 

👍 Engagement: Posts received a total of 18,000 likes, 4,500 comments, and 3,000 shares, reflecting strong community interaction. 

🔗 Link Clicks: The campaign generated 24,621 link clicks and created substantial traffic to the MongoDB website. 

📈 Follower Growth: MongoDB's LinkedIn followers increased by 8,000 (roughly a 5% increase) during the campaign period. 

Campaign Highlights: 🖼️ Images like the portrait of James Gosling became synonymous with the campaign, driving user engagement and fostering a deep sense of community.