The meticulously restored Zeyrek Çinili Hamam in Istanbul’s historic Zeyrek neighborhood now serves as a cultural center, offering a blend of traditional bathing, museum exhibitions, and event spaces. The exhibition, divided into four themes, guides visitors through the building’s history, technical water systems, Iznik tiles, and bathing culture. Media installations provide an immersive experience, showcasing the tiles’ beauty and transporting visitors to Ottoman bathing history. Two large projection-mapping displays augment original fragments, while an interactive app enables time travel to when the hamam walls were adorned with Çinili tiles. Motion-tracked interaction in The Bathing Culture Gallery reveals animated scenes. Additionally, we revamped the hamam’s brand, featuring vibrant blue palettes, custom typefaces inspired by Çinili tiles, and Ottoman miniature-inspired graphics across platforms like the website, exhibition graphics, signage, and digital media, offering a glimpse into Ottoman bathing culture.
Scenography, Graphic, and Media Design | ATELIER BRÜCKNER
Experiential Visual Design Direction | Rana Rmeily
Media UI/UX, Exhibition Graphics, Branding Revamp, Web Design, Signage & Wayfinding | Lilian Lautenschlaeger & Rana Rmeily
with the support of Aliena Koep, and Andreas Berzdorf
Light Planning | Belzner Holmes
Media Hardware Planning | medienprojekt p2
Media Production | Amplify and H5 Paris & Bunni Studios
Branding Production | ATELIER BRÜCKNER in collaboration with TBWA
Sound design | Youmna Saba
Photography & Videography | Giovanni Emilio Galanello - Alican İpek
