What A Pav! is a food brand from India that specializes in a popular snack called Wadapav. The brand wants to share the delicious taste of Wadapav with people all over the world, no matter their age. They believe their food makes people go "Wow!" and want to capture that feeling in their brand. What a Pav! is all about bringing the exciting flavors of Indian street food to everyone. Their special tagline, "Just tastes like a Wow - What a Pav!", shows how much they love surprising people with great taste.
Key Sketches
Final Logo
The What A Pav! logo displays a vibrant illustration of a Wadapav, capturing the essence of this popular Indian snack. Using the authentic colors and ingredients of the Wadapav, the logo seamlessly integrates the brand name "What A Pav!" making it clear what the logo is all about – delicious Wadapav from What A Pav! It's a fun and tasty way to represent the brand!
The other logo
The wordmark logo "What a Pav!" is created in the same style and font as seen in the final logo, providing the brand with a versatile option for logo usage when an image may not be suitable or required. It ensures consistency in brand representation across various platforms and materials.
The color palette for the What A Pav! brand draws inspiration from the vibrant ingredients used in Wadapav, employing six playful and lively colors. Each hue reflects the essence of the ingredients, infusing the brand with energy and excitement. The palette evokes the sensory experience of enjoying authentic Indian street food. With its bold and dynamic tones, the color palette enhances the brand's playful identity while ensuring visual consistency across various brand elements and materials.
The font choice for the What A Pav! brand strikes a balance between playful and professional elements. The font - Jumping used in the logo is roundish and friendly, reminiscent of the shape and feel of Wadapav. This font adds a touch of warmth and approachability to the brand identity, reinforcing its connection to the delicious street food experience. For professional use in stationary and other materials, a simple and easily readable font - Happy School is selected. This font ensures clear communication and professionalism in official documents, while still maintaining alignment with the brand's overall aesthetic. By combining these fonts strategically, What A Pav! achieves a cohesive visual identity that resonates with its target audience across various touchpoints.
What A Pav! highlights its universal appeal to families, friends, and students of all ages. These visuals convey a sense of inclusivity and shared enjoyment, emphasizing the brand's ability to bring people together over delicious food experiences.
Collaterals
Thank you for watching!
