This project requires creating a series of two A4-sized hand-drawn illustrations for a campaign aimed at the South African market, focusing on brands like Levi Strauss Co., Converse, Vespa, or Bianchi. The illustrations can be done in any hand-drawn medium, with encouragement to explore various styles and mediums such as woodcutting, colored pencils, charcoal, pastels, oil, and acrylic paints. There's no restriction on using multiple mediums, but it's important to ensure they complement each other and suit the chosen illustration style. The illustrations should effectively convey the intended message to the audience, and the final submission will be a digital scan or photograph requiring professional retouching.

By conducting research on conserve brand, their brand personality and brand identity, my insights were that converse appeal more to young creatives as their target audience. Converse also praises the idea of using art for their campaigns and even with their shoe designs as seen in the ‘Made by You’ campaign from 2015. Therefore by appealing to the brands versatility when I comes to styles and design coupled with their love for art, I decided to create a campaign that included both of those aspects by using more than one art style for each poster in tribute of the love of art and versatility of the Converse brand. However, more than that my campaign holds a deeper meaning for consumers, as my campaign challenges consumers to develop their own style in life. This reflecting the same interactive engagement with consumers like all their previous movements. For my background I used inspiration from Constructivism, Bauhaus as well as The Memphis Group, combining these 3 movement to make up a background. For the overall technique used for both posters was the Pop Art style of collage making, using this technique gives my illustrations some what of a 3D feeling. South African influence is made visible through my colour usage, although my application of colour resembles that of popular art movement De Stil To achieve this vivid view of colour for the background I used acrylic paint, watercolour paint as well as copic markers making these illustrations mixed medium works.