Senior Show collaboration with Bret Petersen. Bret and I created a made up brand campaign for a made-up clothing line and transformed the museum space into a store. We did a guerilla marketing campaign prior to the show opening around campus to raise awareness about our brand, "B&S."

This was our statement regarding the show

Graduate Collection: Bret Petersen & Stephanie Magedanz invite the public to the initial launching of Bretholomeu & Steph’s Graduate Collection. This collection is a lifestyle identified and perfected by the idealistic design minds that created Bretholomeu & Steph. Their passion for excellence and utilization of the highest quality materials and concepts have made them the most subconsciously manipulative and successful instrument of conspicuous consumption in the US.

B&S Statement: Designers shape the ideas, look and selling strategy of the retail environment. Designers create and grant the options from which the public is forced to choose. We are fascinated by the ways in which design can draw attention and create attraction. Design can create an atmosphere and evoke a mood that can be used to control its audience, both consciously and subconsciously. This project is concerned with the details that add up to design’s power to control. By creating a B&S identity, advertisements and installation, the project investigates the principles of curiosity, identity (corporate and personal), awareness and presentation.