2024
BESKWEET
confectionery
The main inspiration for the team was the desserts and the sweets made by talented BESKWEET masters. The lightness of the biscuit and the colors of cream and butter.
The challenge was to create an elegant branding to be associated with something festive and meaningful. We’ve created the packaging to be attractive enough to be gifted with love to others or to be for a self-gift as well.
The butterfly is the main element in the design concept. The whole brand identity follows this idea. The main graphic icon is a dynamic butterfly in a flight.
We have created many patterns, from minimalistic ones with gold elements to super complex ones.
Additional graphics are butterfly wing metal pattern, inspired by the kitsungi technique. We wish the dishes in the future space will follow the idea of kitsungi to complete the final look & feel of the brand.
