Project Overview:

Smile Tanzania, a telecom leader, aimed to grow its youth subscriber base through a campaign during university orientations. They introduced the Smile USB dongle for affordable student connectivity.

 

My Role:

As Art Director, I led creative direction and collaborated on the Go-To-Market plan with Studio Life Agency.

 

Execution:

Utilizing Adobe Creative Suite, we crafted compelling visuals and a comprehensive GTM plan for digital and physical activations.

 

Outcome:

The campaign bolstered brand engagement, with a notable 33% increase in subscribers. The Smile USB dongle provided budget-friendly connectivity options for students, amplifying campaign success."