Mateusz Gaca's profile

Good doesn't now what boarder is

In the autumn of 2021, Lukashenko and Putin transported thousands of people from Iraq, Afghanistan, Syria and as part of hybrid warfare, they caused a migration crisis at the Polish-Belarusian border. All major news channels worldwide, such as CNN, BBC, and Sky News draw the issue out. The right-wing government of Poland and border services did not allow refugees to cross, placing barbed wire along the entire length of the border, frequently engaging in pushbacks, and behaving inhumanely towards those in need. Therefore, before Christmas, in collaboration with BNP Paribas Bank, the Ocalenie Foundation, and the Catholic Intelligentsia Club, we organized a campaign "A plate for the one who won't come" to sell Christmas plates, with the total profit donated to aid refugees. 
In Poland, tradition dictates leaving one place at the Christmas table for a wandering traveler; the plates we created, both physical and AR, had a unique decoration on the edge: silver barbed wire.
Credtis list:

Havas Creative Group 
Creative Director: Art Director: Rafał Ryś
Copywriter & PR: Mateusz Gaca
Copywriter: Sylwia Has
Designer: Krystian Borkowski
Designer: Filip Zbrzeźniak
Designer: Małgorzata Karczmarczyk
Designer: Katarzyna Nasiłowska
Managing Director: Monika Mielczarczyk
Group Account Director & PR: Monika Brzezińska
Account Manager & PR: Paula Poturalska
Head of Production: Agnieszka Wiewiórska
Producer: Łukasz Nalewajek

Foto & Video: Iwo Rachwał, Dynamo
Video Production & Photo: Łukasz Murgrabia

Meta Creative Shop
Creative Strategist, AR: Ryszard Sroka
Creative Strategist, AR: Sunil Nair
Creative Strategist, AR: Robert Olszewski
Partner Manager, AR: Oskar Braszczynski
Good doesn't now what boarder is
Published:

Good doesn't now what boarder is

Published: