For many years, Mastercard has been a partner in musical experiences. Present at numerous Polish festivals such as Open'er, Orange Festival, and Pol'n'Rock. The time has come to shift from being a "story taker" to a "story maker". The brand has decided to create unique musical moments and connect fans with their favourite artists. Thus, the Mastercard Music platform was born, guided by the idea of United in Music. Its goal is to connect artists from two different worlds.
In 2022, we brought together a legend of the Polish hip-hop scene, Pezet, with the young and talented pop singer Natalia Szroeder.
In 2022, we brought together a legend of the Polish hip-hop scene, Pezet, with the young and talented pop singer Natalia Szroeder.
Image spot promoting Mastercard Music platform, a duo and their song "One world" made for Mastercard Music.
Music clip promotes song "One World" and Mastercard Music platform.
Priceless Special spot promotes range of Mastercard Music awards available in program.
Campaign case study.
Client: Mastercard
Client Project Leaders: Ewelina Różycka, Jerzy Hołub
Client Project Leaders: Ewelina Różycka, Jerzy Hołub
Agency: McCANN Poland
Executive Creative Director: Marcin Sosiński
Creative Group Head & Senior Copywriter: Mateusz Gaca
Senior Art Director: Adam Głowacki
Art Director: Barbara Olech
Executive Creative Director: Marcin Sosiński
Creative Group Head & Senior Copywriter: Mateusz Gaca
Senior Art Director: Adam Głowacki
Art Director: Barbara Olech
Copywriter: Anna Posuniak
Strategy Leader: Maria Gajkowska
Business Leader: Małgorzata Tereszczenko
Project Leaders: Igor Seweryn, Piotr Łopuszański
Social Media lead: Patrycja Majsik
Social Media project coordinator: Gabriel Przyborowski
Agency producer: Damian Szojda
Strategy Leader: Maria Gajkowska
Business Leader: Małgorzata Tereszczenko
Project Leaders: Igor Seweryn, Piotr Łopuszański
Social Media lead: Patrycja Majsik
Social Media project coordinator: Gabriel Przyborowski
Agency producer: Damian Szojda
Photography: Paweł Fabiański
Event: MELT IMMERSIVE
Branded Entertainment Agency: high&
Song production and cooperation with artists: high&
Executive song producer: Piotr Kujda / high&
Song production and cooperation with artists: high&
Executive song producer: Piotr Kujda / high&
Project Leader: Julka Guz / high&
Pezet management: Zbigniew Niedziałek
Natalia management: Maciej Zieliński/Maciej Grygiel
Natalia management: Maciej Zieliński/Maciej Grygiel
Production: Lucky Luciano
Written & Directed by: Tomasz Chrapusta
Director of photography: Piotr Uznanski
Producer: Piotrek Pasternak
Production Manager: Robert Sarek / Jan Szczygielski
Production Assistant: Katarzyna Swiacka/Maria Brzostowska
Casting: Luiza Guzera
1st AD: Monika Filipowicz
Postproduction: Xantus TV
Costume Designer PEZET: Maciej Dąbroś
Make up & Hair PEZET: Vika May
Set design: Dorota Boruń
Costume Designer Natalia Szroeder: Bartłomiej Indyka
Make up & Hair Natalia Szroeder: Anna Ampulska / Bartek Janusz
Costume: Katarzyna Kryst
Written & Directed by: Tomasz Chrapusta
Director of photography: Piotr Uznanski
Producer: Piotrek Pasternak
Production Manager: Robert Sarek / Jan Szczygielski
Production Assistant: Katarzyna Swiacka/Maria Brzostowska
Casting: Luiza Guzera
1st AD: Monika Filipowicz
Postproduction: Xantus TV
Costume Designer PEZET: Maciej Dąbroś
Make up & Hair PEZET: Vika May
Set design: Dorota Boruń
Costume Designer Natalia Szroeder: Bartłomiej Indyka
Make up & Hair Natalia Szroeder: Anna Ampulska / Bartek Janusz
Costume: Katarzyna Kryst
