For the years, Mastercard's payment technology has allowed card users to pursue their interests and dreams.However, the brand doesn't want to be just a part of them; it aims to be a foundation. That's why, for years, Mastercard has been organising events worldwide that card users couldn't arrange for themselves, and many would like to be a part of. It creates something priceless. In Poland the Mastercard Music platform was established as part of this strategy. The platform creates a new music experience that accompanies people through various communication channels and, through the dimension of the song, also in their lives.
An every year, the Mastercard Music platform brings together two contrasting artists and their worlds. In 2023, the duo consisted of the rising star of the Polish hip-hop scene, Bedoes, and the beloved by millions pop singer Dawid Kwiatkowski.

Image spot promoting Mastercard Music platform, a duo and their song "Mirror" made for Mastercard Music.

Music clip promotes song "Mirros" and Mastercard Music platform.

Priceless Special spot promotes range of Mastercard Music awards available in program.

Mastercard Music Concert coverage. 

Client: Mastercard
Client Project Leader: Ewelina Różycka
Client Executive Director: Jerzy Hołub Client
Production Manager: Małgorzata Szczerbińska

Agency: McCANN Poland

Executive Creative Director: Marcin Sosiński
Creative Group Head & Senior Copywriter: Mateusz Gaca
Senior Art Director: Adam Głowacki
Art Director: Barbara Olech
Copywriter: Anna Posuniak
Business Leader: Małgorzata Tereszczenko
Project Leader: Igor Seweryn, Gabriel Przyborowski
Strategy lead: Maria Gajkowska, Agnieszka Gałkowska
Social Media lead: Kamil Malinowski
Social Media Project Coordinator: Kamil Loryś
Influencer lead: Karolina Szaniawska
Agency producer: Damian Szojda

Photography: Paweł Fabjański

Event: MELT immersive

Branded Entertainment Agency: high&
Song production and cooperation with artists: high&
Executive song producer: Piotr Kujda / high&
Project Leader: Julka Guz / high&

Bedoes 2115 management: Roksana Kwiatkowska, Michał Wojciechowski
Dawid Kwiatkowski management: Dominik Borkowicz, Robert Skalski

Production: Film Produkcja
Written & Directed by: Alan Willmann
Director of photography: Maciej Ryter
Producer: Bartłomiej Sawka
Production Manager: Karol Brzeziński
Production Coordinator: Anna Rundsztuk
Production Assistant: Oliwia Hodskinson, Magdalena Kępa
Casting: Zuzanna Coganianu i Zofia Fertacz
1st AD: Ivo Barycz
Set design: Katarzyna Tomczyk
Postproduction: Heaven Post, Ewa Bolland
Costume Designer Bedoes: Joanna Opińska
Make up & Hair Bedoes: Karina Bielik, Magda Węglińska, Towarzystwo
Costume Designer Dawid Kwiatkowski: Kacper Kujawa
Make up & Hair Dawid Kwiatkowski: Magdalena Guzik