The Batory Foundation works towards building an open, democratic society, a society of people aware of their rights and responsibilities. Over the past few years, due to the right-wing government, democracy in Poland has been experiencing an intense crisis, so we wanted to show everyone what are simple ways to fix it.
To capture users' attention in our campaign, we referenced the well-known timeless TV show hosted by Adam Słodowy, "Do It Yourself". We even included the characteristic black arrow of Mr. Adam. One of the ways to fix it was to donate 1% of the annual tax settlement to the Batory Foundation.
The films featured well-known Polish actors Maciej Stuhr and Katarzyna Kowalska. The illustrations for the films were created by the famous Polish illustrator and co-creator of the WILQ Superhero comic, Bartosz Minkiewicz.
To capture users' attention in our campaign, we referenced the well-known timeless TV show hosted by Adam Słodowy, "Do It Yourself". We even included the characteristic black arrow of Mr. Adam. One of the ways to fix it was to donate 1% of the annual tax settlement to the Batory Foundation.
The films featured well-known Polish actors Maciej Stuhr and Katarzyna Kowalska. The illustrations for the films were created by the famous Polish illustrator and co-creator of the WILQ Superhero comic, Bartosz Minkiewicz.
Credits list:
Copywriter: Grzegorz Markowski
Copywriter: Mateusz Gaca
Art Director: Mateusz Gaca
Design: Urban Godlewski
Strategy: Grzegorz Markowski
Project Manager: Anna Wrzeszczyńska
Producer: Ewelina Kiliszek
Director: Mateusz Gaca
DOP: Jan Wąż
Photos: Filip Żołtyński
Batory Foundation
Director of information and development: Ewa Kulik - Bielińska
