IDENTITY / PACKAGING
The Hangry bOwl
"Apologies for what I said, when Iwas hangry"
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CLIENT
The Hangry bOwl is a Portuguese brand that is disrupting the salad bowl market in Lisbon, with his new brand, "The Hangry bOwl." This isn't just another health-centric option in the already saturated takeaway marketplace—it's a statement.
ASSIGNMENT
We were tasked with developing an identity with a strong character and high recognizability within retail locations. The main packaging formats are the typical round bowls trays, in various sizes, as well as containers or bags.
SOLUTION
The Hangry bOwl" emerges as the favored brand name, embodying a natural and catchy vibe. With a quirky, urban style infused with humor and coolness, its unconventional color palette and bold, retro typography capture attention, while its hangry owl mascot perfectly embodies the blend of adorableness and exasperation synonymous with hunger-driven urgency.
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Illustration: Alejandro Romero Marchesi @barney616
Branding & Packaging Design: Juanjo Marnetti @juanjomarnetti
