Developed and implemented digital strategy to spearhead the Shop The Neighbourhood movement and give a year-long window for visibility and activation.
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Shop The Neighbourhood is a local shopping event that celebrates small businesses and reminds Canadians how shopping locally makes a difference in all of our lives. This awareness campaign highlighted the importance of small businesses in creating healthy, thriving communities. Ultimately, it was designed to present a more sustainable approach for consumer behaviour.
Shop The Neighbourhood is a local shopping event that celebrates small businesses and reminds Canadians how shopping locally makes a difference in all of our lives. This awareness campaign highlighted the importance of small businesses in creating healthy, thriving communities. Ultimately, it was designed to present a more sustainable approach for consumer behaviour.
A warm rebranding based on handmade signage to connect YPG with small business owners and shoppers.
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Creative Direction: Roxana Brongo
Art Direction: Anne-Marie Brouillette, Roxana Brongo
Art Direction: Anne-Marie Brouillette, Roxana Brongo
Social Media Photography: Roxana Brongo
Copywriting: Ellen Teitelbaum
Copywriting: Ellen Teitelbaum
