Bara Supercook
Visual Identity
2019
Visual identity for Bara Pattiradjawane, a renowned Indonesian chef, a TV presenter, and a radio broadcaster as well who made his initial appearance through an Indonesian TV show "Gula Gula" in 2005.
The visual identity evokes the elements of Maluku, Chef Bara's area of origin, the islands of spices. We develop color schemes that are inspired from Maluku's well-known local spices: clove, chili, salt, and nutmeg.
These are also ingredients that Chef Bara frequently uses on his kitchen as well. We also translates those ingredients in a form of thin line illustration as supporting graphic elements on the visual communication.
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