TARANG Season 2:
A Celebration of Culture and Creativity!
Event Overview:
Tarang Season – 2, the Inter-Company Cultural Fest for Techies across Kerala, is gearing up to unfold its magic in February-March 2024 at the vibrant Infopark- Kochi
(Kerala ,India) This eagerly anticipated event promises a jubilant celebration of art, culture, talent, and entertainment, providing a dynamic platform for techie artists, performers, and creative minds to shine. The Event is Conducted by progressive techies. Progressive Techies is a socio-cultural and welfare organization of IT employees in Kerala. Founded in 2014, Progressive Techies has a strong presence in all the IT parks in Kerala, namely Technopark Trivandrum, Infopark Kochi, Infopark Koratty and Cyberpark Calicut. During the 5 years of its existence ProgressiveTechies has organized various events of philanthropic, technical and socio-cultural nature with great success.
The Story Behind the Branding:
This year, TARANG Season 2 embarked on a journey of colors, with yellow and blue as its guiding lights. But these hues are more than just colors; they're a reflection of Kerala's rich culture and a smart strategy to forge a deeper connection with the audience. Yellow and blue evoke excitement, familiarity, and creativity, sparking conversations and igniting new ideas. They serve as a beacon, drawing people in and creating a sense of anticipation and belonging.
The Impact of Design:
The choice of colors and the design of TARANG Season 2's logo weren't merely decorative; they were transformative. They created a tangible sense of unity and celebration, resonating with the spirited energy of Kerala's culture and its vibrant football fandom. TARANG Season 2's visual identity wasn't just a design; it was a statement—a bold move that paid off, bringing the community together in a memorable celebration of culture, colors, and collective spirit.
In Conclusion:
TARANG Season 2 wasn't just a cultural event; it was a vibrant showcase of heritage, unity, and the joy of celebration, all wrapped up in yellow and blue. It's a testament to the power of thoughtful design in creating something truly impactful—a reminder that creativity, when guided by insight and cultural connections, can touch hearts, create memories, and celebrate culture most beautifully.
