Adidas X J-EIGHT - Brand Flagship Seoul 'MADE FOR YOU'
Lettering & Wappen Design
The 'MADE FOR YOU' space inside Adidas' brand flagship Seoul store in Myeongdong, Seoul, was newly renewed on April 5.
Client Adidas
Agency CISO Design
Lettering & Illustration J-EIGHT
Lettering & Illustration J-EIGHT
The 'MADE FOR YOU' space inside Adidas' brand flagship Seoul store in Myeongdong, Seoul, was newly renewed on April 5.
I collaborated with Adidas again this year following 2023.
In 2023, 20 patches were produced under the theme of Korean landmarks, but this year, we produced 4 retro-themed lettering and 1 patch using the Korean flag.
In addition to patches, lettering is also used as a design that can be printed on clothing and has also been released as a metallic pin badge and Dubrae.
In 2023, 20 patches were produced under the theme of Korean landmarks, but this year, we produced 4 retro-themed lettering and 1 patch using the Korean flag.
In addition to patches, lettering is also used as a design that can be printed on clothing and has also been released as a metallic pin badge and Dubrae.
Dubrae especially goes really well with Adidas' bestselling Superstar product.
I bought Superstar straight from the store and tried customizing my shoes using the Dubrae and lettering patches I created. Loved it.
Myeong-dong, Seoul, is the most visited place by foreigners. I hope that foreigners will visit Adidas stores and come across many special products that can celebrate and feel Seoul.
It's a word that means Adidas.
It is a retro style lettering and uses serifs to create a sense of rhythm up and down the letters.
It is a retro style lettering and uses serifs to create a sense of rhythm up and down the letters.
It is a word that means Seoul, the capital of Korea.
Retro style lettering adds the feel of hip-hop culture of the 80s in the United States.
Since it is a lettering that will also be made into dubrae of shoes, it is designed to go well with Superstar,
the shoes representing Adidas Originals.
Retro style lettering adds the feel of hip-hop culture of the 80s in the United States.
Since it is a lettering that will also be made into dubrae of shoes, it is designed to go well with Superstar,
the shoes representing Adidas Originals.
It has the most basic and sturdy feel and is a style of lettering design that will not be liked or disliked by men.
This lettering will also be made as a pin badge and is designed to match well when attached to a bag or clothing.
This lettering will also be made as a pin badge and is designed to match well when attached to a bag or clothing.
'You got this' is a new catchphrase from 2024 by Adidas.
Three lines representing Adidas were arranged to give a gradation feel to add a retro mood.
It will also be made as a pin badge and is designed to be a point when worn on clothes or bags.
Three lines representing Adidas were arranged to give a gradation feel to add a retro mood.
It will also be made as a pin badge and is designed to be a point when worn on clothes or bags.
It is a wappen design with Gwanghwamun and Korean patterns on the national flag of Korea.
Because I wanted a retro mood, I mainly used dull colors,
and I made and inserted Korean lettering by modifying the existing Adidas English logo.
Because I wanted a retro mood, I mainly used dull colors,
and I made and inserted Korean lettering by modifying the existing Adidas English logo.
It is an illustration depicting Sungnyemun, Korea's No. 1 national treasure,
and is a design that was used as a wappen design at the Adidas BFS store in Myeong-dong, Seoul in 2023.
In 2024, it was printed on a sweatshirt and released as a formal product line.
and is a design that was used as a wappen design at the Adidas BFS store in Myeong-dong, Seoul in 2023.
In 2024, it was printed on a sweatshirt and released as a formal product line.
