The "Arshin-by-Arshin Discount" was applied to textile products. That's why I've used sewing effects in the design, such as needle, thread, button, etc. At the same time, I've created an icon of the main character of Azerbaijan's famous work "Arshin Mal Alan", Asgar.
Agency : YelloAD Agency
Creative Director : Anar Ismayil
Graphic Designer & Illustrator : Naile Dunyamaliyeva
Motion Designer : Abzer Babayev
Copywriter : Melek Narimanzadeh
"Dazzling Discounts" were applied to lighting fixtures and illuminations. I've included lighting products in the design. I've used sparkling eyes in the logo of the campaign.
For the "New Year Discounts", I've created an icon of the Santa Claus figure. I've also used snow effects along with other New Year elements in the design.
