Development of logo design, branding and packaging.
Plan of action and supervision of photoshoot, strategy for social media, e-commerce and retail.
This bright and fun toy line is designed to look like toddlers who wear pyjamas. Each item comes with different adorable sounds of the toddler mimicking the dinosaurs. The initial strategy aimed to extent this line with different animals and creatures, such as a unicorn and a panda bear with light features.
