SAINE™ PRODUCTIONS
BRANDING + KV
SAINE™ [COMPANY] is a film production company focused on bringing to life cutting-edge independent projects in New York City and Philadelphia.
[BEHIND THE NAME] Our name Saine is a play on the word “insane” (the “in” being placed inside “sane”). The idea being that on the outside, we can all appear as normal, conforming, so-called regular people. But inside all of us, we hold a unique identity and creative energy, which should be shared with the world.
[result]
The project was focused on creating an identity based on the concept of bipolarity with representational links to OP ART.. The visual conceptualization was based on filmography, the dual effects in their various expressions and a morphological link with movement and its representation through the frames of a film. The result was a 3-level identity and an playuful Isotype with movement executions to enhance its versatility and integration in audiovisual contexts.
MF. DEF
IMG. BEHAV. 3
