МОЙ МАЙ Flower shop | Visual identity, logotype

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the visual identity for the "my may" flower shop

krasnoyarsk, russia

"i was born and raised in the village, there were always flowers in the courtyard of our house, everywhere, there are many different colors. after moving to krasnoyarsk, they practically disappeared from my life. and i felt all too well how important it is in an urban environment to learn to feel this connection with nature.

i want people to learn to appreciate seasonality so that they don't mindlessly put flowers in a vase. so that the season and the exterior to seamlessly blend into the interior, and the finishing touch in the house to be properly selected flowers".

— sveta may, founder of the "my may" brand

for many of us, flowers are associated with the village, grandmother, summer — this is a very bright, pleasant, familiar and understandable feeling. the "classic" logo font helps to convey this feeling. lowercase letters were chosen to convey softness and smoothness.

2022
logotype, visual identity: evgenia prokopieva

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