Rexona is a household name in multiple countries. Born in 1908 as a skincare brand in Australia, Rexona came of age in the 1960s when they created and defined the antiperspirant market–a market they innovate and dominate to this day. With a brand DNA of Efficiacy, Confidence, Movement, they believe in the power of movement to transform lives without limits no matter who you are or how you move. Rayakan Gerakmu is a campaign initiated by the brand for world hijab day, in Indonesia: a tropical country with the biggest muslim population on Earth. The product being brought to the forefront of this campaign is the Rexona Hijab Natural which is designed to meet the specific needs of Hijabis, taking into consideration the multiple layers of modest clothing.

Team:

Rege Indrastudianto, Priska Asriani, Rival Ronaldi, Mahdi Albart, Dina Ardelina