Sensorium
A museum about the five senses: concept and identity.
Sensorium will guide visitors through the rediscovery of the sensory experience,
teaching them the pleasure of senses. It consists in six rooms plus laboratories,
a multifunction room and a café/shop.
Sensorium logo conveys the brand values: elegance, sobriety, beauty.
The chosen typefaces are refined but plain and the the design of the pictogram is inspired
by the idea of synesthesia: the interaction between the five senses is transmitted through a shade of warm colours.
Paper is an important element of the corporate identity; it conveys the brand values
through its colour and texture. Stationery is printed on a laid ivory paper.
Politecnico di Milano
Communication Design
Spring 2011
Communication Design
Spring 2011
Course: Visual Communication Design
Lecturers: Elio Carmi, Francesco Guida
Lecturers: Elio Carmi, Francesco Guida
