Turquoise Eatery had already begun trading when I was brought in to help them with some print work. Working together, the business owners realised that their current brand was not reflective of the business they were running. We strengthened the choice of colour, updated the typography and began to build up a more considered use of pattern in their brand. The Moroccan style styles in the cafe are used as the basis for geometric patterns that appear throughout the collateral and reinforce the touch of Middle Eastern influences in the cuisine.