The veterinary clinic "Aristo," located at 9 Śrutowa Street in Wrocław, run by three remarkable women, with Edyta Kurpiel as the owner, is undergoing an exciting transformation of its visual identity. This project aims not only to refresh the clinic's image but also to create a friendly atmosphere for animals and their owners.

The new visual identity of "Aristo" pays homage to the unique relationship it has with the local community, including my own family, who have trusted this place to care for their pets for years.

At the heart of the new visual identity is a graphic symbol created based on a dog's nose. The tailored typography, inspired by the existing symbol, creates a coherent and recognizable whole. The colors used in the project are inspired by the clinic's interior, creating a cohesive and harmonious atmosphere.

Designing a new urban space, using "Aristo" as an example, is not just about changing its appearance but primarily about creating an environment that promotes the comfort and safety of animals and their owners. Thanks to the new visual identity, "Aristo" continues its mission as a friendly and professional place that has been a cornerstone of the local community for years.