Objective
The objective of this campaign is to advertise the Grilled Cheese Truck in different ways to attract people to eat their grilled cheese sandwich. We created a logo for this food truck and our call to action tagline is "say cheese".
Description
1. Onlookers will see a grilled cheese sandwich on the outside of elevator doors. When the doors open, it will appear like the cheese inside is stretching as the sandwich is being pulled apart. Our message "say cheese" is displayed inside the elevator along with the name of the food truck and a QR code for more information online.
2. The look of stretching cheese can also be created by painting telephone wires bright yellow. This will get the attention of onlookers from a distance. As you approach the telephone pole, the logo and the QR code for the food truck are displayed on the base of the pole.
3. Every city has crosswalks or street dividers that are yellow. By placing a grilled cheese decals at the ends of these lines, they become a representation of the cheese truck brings to the streets. These installations are accompanied with our logo, message, and QR code.