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ao3 Design system

Ao3 Design System
Ao3 Design System: A Collaborative Journey Towards Unification and Efficiency

At the heart of the digital evolution of the Ao3 group lies a significant milestone: the "Ao3 Design System." This strategic approach embraces all the essential elements for a cohesive and efficient visual identity. From color tokens to typography and icons, each choice has been guided by research and represents not only a visual change but a revolution in the creation processes, where the need to unify and automate all group products was the catalyst.
Color Tokens: A Strategic Palette for Brand and User Colors transcend mere visuals.

The color tokens of the Ao3 Design System not only meet the aesthetic needs of the brand but were also chosen based on emotional responses and user preferences.
Each hue and shade were carefully selected to create a visual experience considering brightness and darkness scales. Each project, despite its uniqueness, called for a visual cohesion that reflected the strength of the group as a whole. Thus, the Ao3 Design System was born out of the need to create a consistent design language that transcended individualities, providing a seamless and recognizable experience.
Resolution: Clarity in All Dimensions

The creation process of the Ao3 Design System was conducted with a holistic approach, where every detail played a crucial role. The color tokens were chosen after deep research in color psychology, ensuring a selection that not only pleased aesthetically but also evoked the desired emotions. Standardizing the resolution aimed to ensure a consistent visual experience across all platforms, promoting accessibility and cohesion.
The meticulous mapping of the most commonly used resolutions, derived from in-depth research, solidified the foundations of the Ao3 Design System. This strategic choice ensures that the visual experience is optimized across a variety of devices, providing clarity and consistency in all dimensions.
Inter Typography: Validation and Communication

The INTER typography, chosen as an integral part of the Ao3 Design System, is not just an aesthetic selection. It is backed by validated Google guidelines, ensuring effective and consistent communication across all platforms. The choice of typography is not only about aesthetics but also about effective communication and readability in various situations.
Fontawesome Icons: Elements of a Comprehensive Library

Icons play a vital role in visual communication. The Ao3 Design System has incorporated icons from Fontawesome, one of the world's widest and most comprehensive libraries. This choice not only adds iconic visual elements but also simplifies development, leveraging a rich library that has stood the test of time.
Strategic Tokens for an Adaptive Experience

The spacing and layout tokens, Grid System, Custom Shapes and Icons, Componentization, Animations, and Transitions in developing the Ao3 Design System, each token definition, from Spacing and Layout to Animations and Transitions, was meticulously shaped by the intrinsic needs of the platform.

The central vision in building all tokens was scalability, unification, and standardization, carefully considering the landscape of both mobile and desktop devices. This approach ensures an adaptive and consistent experience, grounded in operational efficiency and visual cohesion across all platforms.
Colaboração Estratégica e Pesquisa Centrada no Usuário: A Alma do Ao3 Design System

Este processo não foi um exercício solitário, mas uma jornada colaborativa. Pesquisas centradas no usuário moldaram cada decisão, e a colaboração estratégica com stakeholders garantiu que a identidade visual refletisse não apenas a estética, mas também os valores e objetivos do grupo Ao3.

O Ao3 Design System é, assim, uma narrativa visual enraizada na pesquisa, validação e colaboração, estabelecendo-se como uma peça fundamental na construção da identidade digital coesa do grupo Ao3
ao3 Design system
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ao3 Design system

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