Headquarter is a Netherland-based interior design company with a focus on creating spaces that not only inspire productivity but also cultivate calm in the dynamic rhythm of the modern workplace.
Our design philosophy centers on the belief that the environment in which we work deeply influences the quality of our thoughts, interactions, and output. At Headquarter, we're committed to providing our customers with office spaces that aren't just functional, but also serve as sanctuaries of creativity and peace. Our design philosophy is grounded in the principles of Zen, transforming chaotic work environments into havens of calm and focus. With every line of our design, we craft not only an aesthetic but an atmosphere where modern minimalism and mindfulness meet.
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Project - Brand Identity
Category - Interior Design
Services - Branding, Identity
Challange
The branding had to communicate that Headquarter isn’t just about physical spaces, but also about influencing the emotional and mental environment. The chosen design, therefore, needed to be a beacon of innovation and tranquility, a visual promise that even in the midst of the busiest days, there can be a center of calm—an office designed not just for work, but for the well-being of those within it.
Modernity Functionality Minimalism Creativity
Space Concentration Innovatio Nature space Zen garden Officedesign
Space Concentration Innovatio Nature space Zen garden Officedesign
Solution
I've created a visual identity that encapsulates the essence of mindfulness and minimalism, distinguishing the brand from its competitors. I've chosen a soothing light coral sandy paired with the contemplative hues of dark purple blue to evoke feelings of tranquility and balance. The typography is sleek and sophisticated, reflecting the brand's dedication to simplicity. A unique brand mark inspired by the raked lines of a Zen garden, versatile across various mediums—from digital platforms to physical packaging—has been devised. This design is adaptable and scalable, ensuring a consistent and coherent brand presence across a multitude of platforms and touchpoints.
Thank You!
APRIL 1, 2024
